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T H E M A Q T R A C K -
YOUR FAST TRACK TO HIGH PERFORMANCE
THE MAQ TRACK
Target Market analyzed
Creative & Artistic Elements developed
Message deployed at the right time
1.
Target Market
Analysis
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We begin with an in-depth agency-client meeting to attain a thorough understanding of the creative brief. Then we delve into a customized, extensive and detailed analysis of your target market. Consumer insights are gathered via focus group discussions, interviews, recall tests, questionnaires, etc., leading to the birth of a big idea.
Target Market
Analysis
2.
Creative & Artistic
Synchronization
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Once we have established a clear, sound strategic direction, our creative and strategic departments flex their muscles to develop the creative platform. Compelling copy harmoniously merges with vivid and attractive imagery to illustrate and reinforce your brand's key message in the most powerful and indelible way possible.
Creative & Artistic
Synchronization
3.
Message
Deployment
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Your communication/ key message is deployed. We grasp and maintain the attention of your target audience at the precise moment of active engagement- maximal impact to get you measurable results. Post-testing to track the efficacy of the campaign by monitoring brand performance can be done on request.
Message
Deployment
THE MAQ TRACK:
BRAND OPTIMIZATION PROGRAM
The MAQ Track is our strategic Brand Optimization Program, a proven methodology for brand positioning and implementation across all communication channels, after careful analysis of your target market. Our seasoned team derives its expertise in brand strategy and creative design from vast experience in branding and rebranding several national giants, and we strive to get your brand to a position of high visibility and help you achieve the increased market presence you deserve.
An optimized brand presents compelling messages and vivid imagery at precisely the point when your target audience is most actively engaged (when they are choosing to inquire, join, refer, sign up, click through or buy)- the critical point of choice.
Our strategic department emphasizes on the following fundamentals of brand optimization, to give you the ultimate competitive edge:
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Planning from your audience's point of choice
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Strategic definition, which frames your program by outlining fit, audiences, scope
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Positioning, which integrates messaging and identity to create recognition
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Implementation across all communication channels to build a continuum of contact
Why do YOU need
brand
optimization
BECAUSE AN OPTIMIZED BRAND
DELIVERS A HIGHER RETURN ON INVESTMENT.