BRAND MARKETING
A brand is a metaphorical story that connects with something very deep- a fundamental human appreciation of mythology. Companies that manifest this sensibility...
invoke something very powerful.
-Scott Bedbury
THE ART OF STRATEGIC BRANDING
Our experts at MAQ understand the drastic impact that strategic branding and rebranding can have on your brand equity. As Pakistan's first agency, we have built a plethora of national brands (from scratch) which generations of customers love and endorse, enabling them to compete with multinational brands. (Case Studies coming soon!)
The fundamentals of brand development which govern the unique positioning of your brand include not only the development of a standout logo and smart tagline but also a complex, integrated assessment of your consumers' perceptions, feelings and experiences. After all, a brand is not what you think it is- it's what people say it is.
OUR BRAND MARKETING SERVICES INCLUDE:
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Strategic planning and Brand assessment
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Brand name/ logo / tagline development-integral for laying the foundation of your unique identity
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Corporate Identity development (Collateral) for a captivatingly fresh look, customized to your needs
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Rebranding only when absolutely necessary (see below)
THE BRAND - RELATIONSHIP ARC
Depicted below is a useful tool for understanding the six stages of consumers' emotional commitment to a brand. Herein lies the significant value of brand positioning and building an emotional connection and loyalty with your target markets. A successful brand ignites a powerful allure in the hearts of its customers by building indelible campaigns that resonate deeply with the target audience. At MAQ, we strive to get your brand to the pinnacle of this arc- be recognized and revered as a credible brand which fulfills its promise, every time.
DEFEND
I"ll stand by you no matter what
REPRESENTS ME
Your brand helps define who I am
FORGIVE
I still love you no matter what
KNOWN FOR SOMETHING I CARE ABOUT
Everyone knows your brand does this best
KNOWN FOR SOMETHING
I know what your brand does/makes
EXISTS
I have heard the name
WHEN SHOULD YOU CONSIDER REBRANDING
To attract a new demographic, when your current target has become unresponsive.
To periodically refresh your logo/tagline, especially if they appear dated.
When new management requires a fresh look/feel for the company to align with updated core values, mission, vision, philosophy, etc.