Doctor by degree, creative by choice, and humanitarian by birth, Hira (Pen name: Hera) comes from a family background of advertising and production, spanning over 3 generations. Having observed the process of ad campaigns from the stage of creative conception to film creation hundreds of times in her childhood, the world of creativity is second nature to her- writing scripts, orchestrating designs and developing brand personalities is part of her DNA. 

 

After attending University of Toronto and Baqai Medical University, Hera opted to join her family business of advertising, choosing to carry on a legacy begun by her maternal grandfather, Mir Abdul Qayyum (pioneer of advertising in Pakistan since 1948)- an unequivocally inspirational man of great wit, charm and character.  While much has changed in the advertising and entertainment industries during the last 7 decades, Hera believes there is room for vast improvement and growth and advocates the necessity for the continuous evolution and progress of the individual to engender a much-needed change in the mindset and subsequent behavior of the collective. 

 

During the last 13 years of her time as a marketing professional at various family-owned advertising agencies and production houses in Pakistan, she has had the opportunity to work with fantastic clients, complete a plethora of catchy and viral campaigns and mentor some extremely talented creative professionals in her creative, design and digital marketing teams.

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Email: hera@maqcommunications.com